FLiiP, a leading provider of end-to-end fitness business management software, has announced the successful closure of a $4.4 million CAD seed funding round. The investment was led by Cultivation Capital, a prominent venture capital firm based in St. Louis, Missouri, with additional participation from Montreal’s Boreal Ventures. This funding marks a significant milestone for FLiiP as it seeks to empower gym owners and operators with scalable, intuitive solutions tailored to multi-location fitness businesses.

Empowering Gym Owners with Scalable Solutions

FLiiP’s platform is designed to address the unique challenges faced by gym owners and operators, particularly those managing multiple locations. The software serves a diverse range of fitness businesses, including commercial gyms, functional training facilities, boxing gyms, and martial arts studios. Its primary focus is on mid-size organizations, offering tools that streamline operations, enhance member experiences, and support business growth.

David Bourbonnière, FLiiP’s Founder and CEO, shared his motivation behind creating the platform: “As a gym owner myself, I’ve experienced firsthand the frustrations of managing disconnected tools and complex operations while trying to meet evolving member needs. FLiiP was built to simplify this journey, giving gym owners the confidence to scale their businesses effectively.”

A Vision for Growth and Innovation

FLiiP’s mission is clear: to become the go-to platform for multi-location gyms, offering simplicity, scalability, and innovative features. The company has already achieved triple-digit growth over the past year and aims to maintain this momentum over the next two years. Key to this growth strategy is the expansion of its global presence and the doubling of its team size. FLiiP is committed to building a world-class team that combines deep industry expertise with fresh perspectives from outside the fitness sector.

Currently, FLiiP supports customers in over 10 countries across Canada, the United States, and Europe. The company is also investing in advanced AI-driven analytics to enhance decision-making and provide actionable business insights. While FLiiP has primarily focused on mid-size gyms, it is now moving upmarket to cater to larger commercial gym chains, aligning with its long-term growth strategy.

Addressing Industry Challenges

The fitness technology market has long been plagued by fragmented software ecosystems, lack of pricing transparency, and limited innovation. These challenges have been exacerbated by private equity consolidation, which has reduced competition and left many gym owners frustrated with outdated solutions. FLiiP’s integrated platform addresses these pain points by offering a unified, user-friendly solution that simplifies operations and supports scalability.

FLiiP’s commitment to delivering value is reflected in its industry-leading customer retention rates. Gym owners and operators rely on the platform to streamline their operations, improve member experiences, and drive business growth. This trust and loyalty underscore FLiiP’s position as a leader in the fitness tech space.

Strategic Use of Funding

The $4.4 million CAD seed funding will be strategically allocated across three key areas to accelerate FLiiP’s growth and innovation. First, the company plans to expand its presence in North America, with a particular focus on the United States, the world’s largest fitness market. Second, FLiiP will continue to innovate its product offerings, enhancing member self-service tools and developing AI-powered analytics to support smarter business decisions. Finally, the company will scale its operations by doubling its team over the next two years, ensuring it can meet the needs of its growing global customer base.

Partner Endorsements

FLiiP’s strategic direction has garnered strong support from its investors. Timothy Stern, General Partner at Cultivation Capital, expressed confidence in the company’s vision: “FLiiP is addressing critical gaps in fitness management with a platform that combines operational simplicity with the scalability needed for multi-location gyms. Their focus on helping gyms thrive sets them apart in a competitive market. We are excited to support FLiiP as they scale and bring their innovative approach to more fitness businesses worldwide.”

David Charboneau, Managing Director at Boreal Ventures, echoed this sentiment: “FLiiP’s comprehensive platform and customer-centric approach address the pain points of fitness operators in a way that no other solution does. Their commitment to innovation and operational excellence positions them as a leader in the fitness tech space. We are thrilled to partner with FLiiP on this exciting journey.”

FLiiP’s recent funding round underscores its commitment to transforming the fitness industry by providing gym owners and operators with the tools they need to succeed. With a focus on simplicity, scalability, and innovation, FLiiP is well-positioned to become the preferred platform for multi-location gyms worldwide. As the company continues to grow and expand its global footprint, it remains dedicated to empowering ambitious fitness leaders to build thriving businesses.