Boostly, a leading provider of automated SMS marketing solutions for restaurants, has raised $22 million in growth capital to fuel its expansion and innovation. The Series A funding round was led by PeakSpan Capital, with continued support from existing investors Y Combinator, Trestle Partners, and Singularity Capital. This funding milestone follows Boostly’s $5.6 million seed round just six months prior, highlighting the company’s rapid growth and strong market potential.

Transforming Restaurant Marketing

The restaurant industry is undergoing a major shift, driven by the rise of digital engagement channels and evolving consumer behavior. Boostly is at the forefront of this transformation, offering a sophisticated SMS marketing platform that leverages behavioral-based targeting and gamified interactions. With engagement rates reported to be ten times higher than conventional text marketing strategies, Boostly empowers restaurants to maximize the value of their customer data and drive revenue growth.

Industry Expertise and Vision

Founded by restaurant-tech veterans Shane and Mikey Murphy, Boostly was created to address the marketing challenges faced by restaurateurs. The duo previously built and sold an online ordering company and led a restaurant operations software firm, equipping them with deep industry insights. Their goal with Boostly is to provide restaurant owners with an intuitive and automated marketing solution that delivers measurable results with minimal effort.

Innovative Technology and Growth

Boostly’s patent-pending technology accelerates SMS subscriber opt-in rates at a pace five times faster than traditional methods, enabling restaurants to build fully compliant, engaged customer lists. The platform integrates first-party data from multiple sources, turning untapped information into actionable insights that enhance customer retention. By automating marketing campaigns and revenue attribution, Boostly helps restaurant owners streamline operations while significantly increasing sales.

Expanding Market Reach

Currently serving over 1,200 restaurant locations across the United States and Canada, Boostly has demonstrated strong adoption and effectiveness in the industry. Its suite of solutions includes automated SMS campaigns, AI-powered phone assistants, and real-time customer feedback tools, all designed to boost engagement and loyalty. With the new capital, Boostly aims to expand its reach, enhance its product offerings, and further refine its data-driven marketing strategies.

Commitment to Restaurateurs

Shane Murphy, Co-Founder and CEO of Boostly, emphasized the company’s mission to support restaurant owners with cutting-edge automation. He highlighted that restaurateurs juggle demanding schedules and need a marketing system that operates efficiently while delivering clear returns. By gamifying SMS marketing, Boostly has created a system that drives significantly higher customer engagement and revenue compared to traditional marketing solutions.

The Role of First-Party Data

The investment from PeakSpan Capital underscores the increasing importance of first-party data in digital marketing. Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital, noted that privacy regulations are reshaping the advertising landscape, making data-driven marketing solutions more critical than ever. He praised Boostly for its innovative approach and expressed confidence in its leadership, describing Shane and Mikey Murphy as visionary entrepreneurs addressing a substantial market need.

Future Prospects

Beyond technology, Boostly is committed to providing exceptional customer service, ensuring restaurant owners have the tools and support needed for success. The company’s transparent reporting and dedicated customer success team enable clients to track their marketing performance with confidence. As Boostly continues to scale, its focus remains on delivering powerful automation that allows restaurateurs to build stronger customer relationships and drive long-term growth.

With a strong foundation, growing market demand, and a substantial funding boost, Boostly is poised to redefine restaurant marketing automation. The company’s expansion plans will further solidify its position as a leading player in the industry, helping restaurants leverage customer data in new and impactful ways. As digital engagement continues to shape the restaurant landscape, Boostly’s innovative platform is set to play a crucial role in the future of restaurant marketing.